Willingness to explore - Social Entrepreneurship Training, Module 2


Module Objectives – what can you learn from this module?

You will be able:

  • To understand “willingness to explore” as a basic entrepreneurial skill
  • To practice your team building and collaborative skills.
  • To understand the marketing research, the product development and the design thinking 

The module will focus on:

  • Which are the skills of entrepreneurs?
  • Which are the specific skills of social entrepreneurs?
  • Is entrepreneurship a way to earn a living or is it a way of living?
  • What is an “innovative idea”?
  • How is innovation related with the market? How to identify opportunities?
  • How to develop an innovative idea? And, most important, how to know if it works?

Learning steps:

1. Watch the following video presentation on willingness to explore.

2. Watch the Eric Ries video on Lean Start-up.

Task 1:

Write down a reflection on the notion and method of lean start-up (200 words).

3. We challenge you now with an exercise for developing a business idea, in order to implement and practice the knowledge acquired in this module.

As you know by now, a business opportunity (and, in a broader sense, the opportunity to launch an initiative with an impact, either a business or a social enterprise) asks for two elements:

  • An idea, innovative in the sense that no-one has had it or developed it before.
  • An actual social need, in a broad sense.

Innovation does not only mean to have a brilliant, new idea. It means, too, that your idea will be accepted by users:

  • If you are thinking about launching a business, you need people to be interested in what you are selling (clients);
  • If you are thinking of a social initiative, you need people to be interested in joining it (as partners, volunteers, etc.) or in benefiting from it (as users).

Task 2: Follow the next three steps:

Now, based on the previous task (Task 2), you will practice the transfer of an idea / an opportunity into a business or social initiative.

Task 3:

Alone or with a group of friends discuss your product idea and write down a plan, using the following points:

  1. Description of the product or service you want to provide. In this description you should consider not only the “technical” specifications of the product, but also the value it grants to the user, i.e., what will make it different from other solutions users employ when solving their demand.
  2. Description of the clients or users, focusing on their demands, needs and values. It is very important to understand why clients will choose your solution instead of others, already present in the market; what things are important for clients, what their values are.
  3. Description of the resources you will need to launch your product or service. You should think about resources, such as: knowledge, interests, experience, skills and abilities, aptitudes and attitudes… and money, too.
  4. Likes and dislikes. What do you like and don’t like about your idea? This is a very important issue, as it will signal your weak and strong points related to your idea and, what is very important, too, you won’t be falling “madly in love” with your project.

 Business Model Canvas



To bring more structure to your business idea or social initiative, we also recommend you to use the Business Model Canvas developed by Strategyzer. Watch the following animated story to understand the model proposed by Strategyzer. 

Download and play the module 2 of the Business Simulation Game - Willingness to explore here.


Access the summary of the module in:
Italian   German   Romanian   Slovak   Spanish  
Italy.png    Austria.png    Romania.png    Slovakia.png    Spain.png  





*** The Social Entrepreneurship Training was developed by Universidad Nacional de Educación a Distancia, for the I SEE YOU project, and it can be used for free by individual learners. If you plan to use the training materials in classes, workshops, training, etc., please contact us prior to the activity. Thank you!